Loyalty
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PixelsEffect via Getty Images
Consumers shift spending to brands with more value for the price: report
Amid ongoing economic uncertainty, hotels that merely offer low prices could lose out to competitors that are perceived as better quality, more trustworthy or friendly, per Deloitte.
By Noelle Mateer • July 3, 2025 -
Permission granted by Love's Travel Stops & Country Stores
Why c-store customer experience is more important than ever
From friendly workers to helpful technology to a loyalty program that’s worth their time, shoppers increasingly value the personal touch, according to new data from Intouch Insight.
By Jessica Loder • July 2, 2025 -
Debalina Ghosh via Getty Images
What makes for a good loyalty program?
The elements will depend on a brand’s customer base, industry and competition. But analysts and loyalty leaders identified commonalities across successful programs: differentiation, value and emotional connection.
By Kristen Doerer • July 2, 2025 -
itsarasak thithuekthak via Getty Images
Auto insurance customer satisfaction in need of improvement: JD Power
After years of rate increases, auto insurers should focus on customer retention.
By Kalena Thomhave • June 30, 2025 -
Courtesy of Starbucks
Will AI ‘completely rewire’ loyalty programs?
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
By Michael Brady • June 30, 2025 -
Jenna Graber / Hotel Dive
How hotels can attract and retain loyalty members
Choice Hotels’ Nandika Suri shared why experiences are important to today’s travelers and how brand partnerships can enhance a loyalty program’s value.
By Jenna Graber • June 26, 2025 -
Scott Olson / Staff via Getty Images
Lowe’s loyalty program’s core objective? Drive one more trip
The home improvement retailer’s dual loyalty programs are centered around driving frequency by meeting customers' needs at every stage of their journey, Lowe’s Amanda Bailey said.
By Bryan Wassel • June 24, 2025 -
anyaberkut via Getty Images
For travel loyalty program success, customers want lower costs, discounts
Younger consumers, driving loyalty and travel trends, are asking for better value and more options, an arrivia survey found.
By Kristen Doerer • June 23, 2025 -
Peyton Bigora/CX Dive
How Sprouts’ focus on its target customers fuels growth
On the cusp of launching its first loyalty program, the specialty grocer is also moving ahead with ambitious store expansion plans and bulking up supply chain capabilities.
By Peyton Bigora • June 23, 2025 -
CentralITAlliance via Getty Images
‘Reward relevance’ a top challenge for hospitality loyalty: report
Hotel loyalty marketers should focus on communications that illustrate program benefits, according to the 2025 EY Loyalty Market Study.
By Noelle Mateer • June 20, 2025 -
Permission granted by Happy Returns
Free returns are often a deal breaker for consumers
Nearly 9 in 10 consumers expect free returns as standard, according to a Rithum survey.
By Michael Brady • June 16, 2025 -
Joe Raedle / Staff via Getty Images
Chewy’s customer spend rises as subscriptions drives sales
The pet retailer's loyalty programs and exceptional experience are differentiating the company while growing sales, executives said.
By Kristen Doerer • June 12, 2025 -
Permission granted by ButcherBox
How ButcherBox infused its unique identity into its loyalty program
Any company can offer 2% cash back. ButcherBox’s Sizzle Society stands out with the three tiers and an emphasis on experiential benefits.
By Bryan Wassel • June 11, 2025 -
Daphne Howland/CX Dive
Ulta’s 45 million loyalty members will drive its personalization plans
The retailer is focusing on elements it can control, including CX, to help it fend off competitors in the beauty space.
By Bryan Wassel • May 30, 2025 -
Johannes Simon via Getty Images
How emotional attachment can boost brand advocacy and retention
Seven in 10 consumers will choose a brand because they expect the experience will be good, an Ipsos report found.
By Kristen Doerer • May 29, 2025 -
Daphne Howland/CX Dive
Target Circle 360 members can now shop same-day delivery with 100+ retailers
Through its Shipt service, the mass retailer will give subscribers access to same-day delivery at Petco, PetSmart, CVS, and more, all without price markups.
By Dani James • May 21, 2025 -
Courtesy of Cava
Cava has big plans for its loyalty program
Loyalty is bringing consumers into the restaurant’s ecosystem, while its emphasis on hospitality builds relationships, according to CEO Brett Schulman.
By Bryan Wassel • May 19, 2025 -
Courtesy of Ikea
How brands use emotional intelligence for stronger customer relationships
Businesses that successfully implement EQ create deeper, more meaningful customer connections and measurable gains in customer experience metrics.
By Rosalyn Page • May 19, 2025 -
Peyton Bigora/CX Dive
How to maintain customer relationships as economic anxiety persists
Consumers, concerned about rising prices, are holding off on large purchases while they try to determine how the economy will fare, putting brand loyalty at risk.
By Kristen Doerer • May 15, 2025 -
Courtesy of Walmart corporate blog
Loyalty programs drive grocery e-commerce sales
Walmart+ members drove around two-thirds of online food sales for the company in April, according to research by Brick Meets Click and Mercatus.
By Peyton Bigora • May 15, 2025 -
Naomi Baker via Getty Images
Ikea adds more ways for loyalty members to earn, redeem points
The furniture retailer wants to enhance the value customers receive from every interaction, according to Nicole King, customer engagement & loyalty manager at Ikea U.S.
By Bryan Wassel • May 14, 2025 -
Scott Olson via Getty Images
Natural Grocers cracks down on egg prices with loyalty discount
The specialty grocer is encouraging people to sign up for its rewards program through a limited-time deal that offers up to 42% off a new line of eggs.
By Peyton Bigora • May 14, 2025 -
Mario Tama via Getty Images
Spirit hunts for premium customers post bankruptcy
The budget carrier, which emerged from Chapter 11 bankruptcy in March, is the latest airline to explore the potential of elevated experiences.
By Bryan Wassel • May 14, 2025 -
Bruce Bennett via Getty Images
Applebee’s perks up its loyalty program with an emphasis on exclusivity
Parent company Dine Brands wants to use memorable loyalty opportunities and speedy service to help Applebee's and IHOP grow.
By Bryan Wassel • May 12, 2025 -
Michael Ciaglo via Getty Images
People skills drive experience wins for Southwest, JetBlue, research finds
JetBlue and Delta have invested tens of millions of dollars training staff to be friendly and interactive, while Southwest hires for attitude.
By Kristen Doerer • May 12, 2025
