Is generative AI pushing brands into search-first digital design?

As generative AI reshapes consumer shopping habits, brands face a critical choice: adapt their digital experiences to search-first, conversational design or risk falling behind.

By Rosalyn Page • March 31, 2025

The smart business move: 8 reasons why companies are moving to an integrated UC + CC platform

Research from CX analyst firm, Metrigy, demonstrates why moving to a UC + CC cloud vendor is a wise decision.

By Siobhán Corley-Richards • March 31, 2025

Explore the Trendline➔

Generative AI

In this Trendline, CX Dive explores how leaders are adopting generative AI in their CX practices.

By CX Dive staff

AI is rapidly changing how consumers shop online

More than half of consumers report their search habits have become more conversational, Bloomreach found.

By Michael Brady • March 25, 2025

Zaxbys adds AI cameras to drive-thru

The technology from Berry AI measures speed of service and line abandonment, which could identify bottlenecks and boost drive-thru times.

By Julie Littman • March 25, 2025

4 experts on the role of generative AI in CX

Verizon and Indeed executives spoke at Qualtrics X4 about using generative AI to supercharge data crunching capabilities and reduce workers’ cognitive load.

By Bryan Wassel • Updated March 26, 2025

Retailers deploy AI in pursuit of CX gains, loss prevention

Despite adoption plans, companies are grappling with system integration issues, a lack of training resources and frayed customer trust, according to Everseen.

By Lindsey Wilkinson • March 24, 2025

Sam’s Club and Chime put people first in their AI implementations

The companies are balancing automation and the human touch, and they offered insight into how this plays out at the Qualtrics X4 conference.

By Bryan Wassel • March 21, 2025

Most executives see the potential of AI for experiences, but many remain wary

While AI can have a measurable impact on the bottom line, leaders need to embrace significant changes to their governance if they want the full benefit, experts say.

By Bryan Wassel • March 20, 2025

Yum Brands, Nvidia will deploy new AI at 500 restaurants

The restaurant giant is working with the tech company on drive-thru and call-center voice AI, computer vision to analyze operations, and AI analytics at the restaurant level.

By Aneurin Canham-Clyne • March 19, 2025

Unlocking agent potential: Elevate customer experience with Sanas

For decades, call centers have trained agents to neutralize their accents, forcing them to change how they speak just to be understood.

By Anindya Ghosh • March 17, 2025

Google Shopping gets smarter with a suite of AI tools

Customers can now virtually try on multiple makeup products at once based on beauty trends and draw inspiration from generated AI images.

By Xanayra Marin-Lopez • March 14, 2025

Amazon adds new grocery tools to Alexa

Alexa+ can order groceries from Amazon Fresh and Whole Foods Market, track purchase history, and remember recipes and dietary preferences.

By Peyton Bigora • March 10, 2025

The next wave of customer service—what we learned at Gladly Connect Live 2025

Takeaways from the biggest brands and boldest innovations in AI-powered CX.

March 10, 2025

Instacart steps up AI deployments

The grocery technology company aims to use AI to improve shelf scanning, with plans to test the capability on videos taken by workers and from its Caper Carts.

By Catherine Douglas Moran • March 7, 2025

Lowe’s, Home Depot bring advice online with AI-powered tools

Both of the home improvement retailers released tools this week that seek to offer shoppers the level of guidance they would receive in-store while browsing online.

By Bryan Wassel • March 6, 2025

The risks of generative AI in CX — and how to overcome them

Implementing customer-facing generative AI poses challenges, from the potential degradation of customer experience to unexpected costs.

By Melissa Fletcher • March 6, 2025

Luxury shoppers embrace AI, but remain wary of sharing personal information

Two-thirds of luxury fashion customers use AI when they browse online, but are cautious about the details they provide, according to a Saks Global survey.

By Bryan Wassel • March 3, 2025

Warby Parker pushes CX investments in-store and online

The eyeglasses retailer is rolling out an AI-powered recommendation engine and helping associates train to become opticians.

By Bryan Wassel • Feb. 28, 2025

Bank of America’s consistently convenient experiences boost digital engagement

The bank surpassed 26 billion digital interactions last year, including 676 million interactions with its AI-powered assistant Erica.

By Kristen Doerer • Feb. 28, 2025

How Sunstate Equipment saves 25% of call time with Dialpad AI

Discover how Sunstate Equipment modernized its communication system and streamlined customer interactions with AI recaps and analytics.

Feb. 24, 2025

Breaking accent barriers in contact centers: How accent AI and noise cancellation transform CX

Discover how AI-powered accent translation and noise cancellation technologies are breaking accent barriers, enhancing customer experiences, and transforming contact center operations worldwide.    

By Anindya Ghosh • Feb. 18, 2025

Stuck in the pilot phase: Enterprises grapple with generative AI ROI

Most businesses will invest more in the technology while struggling to prove the value of initiatives, according to Informatica.

By Lindsey Wilkinson • Feb. 10, 2025

Amazon prioritizes AI-powered convenience, fast delivery in 2025

The company boosted customer service satisfaction with a generative AI-powered chatbot, and its Rufus shopping assistant is simplifying product searches.

By Bryan Wassel • Feb. 7, 2025

Lyft deploys Anthropic’s generative AI in customer service

The ridehailing company has incorporated Claude into its customer-facing AI assistant and reduced average customer service resolution time by 87%, the company said.

By Kristen Doerer • Feb. 6, 2025

Yum Brands looks to unified tech platform to drive CX plans

Taco Bell’s parent company is leveraging loyalty programs and AI-driven personalization in pursuit of higher digital sales.

By Bryan Wassel • Feb. 6, 2025