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  • A close up of a white logo that says Wing Stop with a neon green glow.
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    Courtesy of Wingstop
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    Wingstop eyes loyalty program pilot for Q4

    The fast casual chain will leverage learnings from 60 million digital customers as part of its upcoming launch to create a differentiated membership program.

  • Boxes move along a conveyor belt at an Amazon fulfillment center.
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    Justin Sullivan via Getty Images
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    Amazon zeroes in on delivery speed, pursues greater AI ambitions

    The digital retailer is sharpening its experience with faster delivery while rolling out Alexa+ to more users ahead of what CEO Andy Jassy sees as an AI-driven future.

  • Two planes on the taxiway.
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    Bruce Bennett via Getty Images
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    JetBlue, United joint loyalty program cleared for takeoff

    With approval from the Department of Transportation in hand, the two airlines plan to proceed with its Blue Sky program and roll out customer benefits this fall.

  • Interior of Manassas, Virginia, Sprouts
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    Peyton Bigora/CX Dive
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    Sprouts’ loyalty program commences national rollout

    Live at approximately 75 stores and fully implemented across its home state of Arizona, the specialty grocer’s program is on track to reach all stores by the end of October. 

  • The eBay logo is displayed outside company headquarters.
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    Justin Sullivan via Getty Images
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    Ebay CEO: AI ‘continues to fundamentally change’ customer experience

    Agentic commerce is a small part of the digital retailer’s business, but “it has a nice growth rate,” CEO Jamie Iannone said on a Q2 2025 earnings call.

  • People wait in line to check in for flights with their luggage.
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    Scott Olson via Getty Images
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    Southwest, after overhauling customer offerings, fails to see a ‘measurable’ impact

    The airline's passenger revenue fell, and executives acknowledged its Rapid Rewards loyalty program has not done as well as they would like.

  • White Castle
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    Courtesy of White Castle
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    White Castle offers robot delivery in Chicago with Uber Eats, Coco

    The slider chain said delivery robots may help it reduce parking lot congestion and speed up service.

  • An image of a white coffee cup on a table. The coffee cup hasa green logo for Starbucks.
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    Spencer Platt via Getty Images
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    4 takeaways from Starbucks’ customer experience plans

    The company is laying the foundations to make Starbucks “once again the gold standard in customer service” and is planning to revamp its loyalty program next year, CEO Brian Niccol said.

  • A Temu logo is on a laptop screen, with the app displayed on a smart phone.
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    Justin Sullivan via Getty Images
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    Temu doesn’t properly assess illegal products on its platform: EU Commission

    The fast fashion giant remains under investigation for allegedly addictive design features and a lack of transparent recommendation system.

  • A Starbucks worker holds a beverage.
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    Courtesy of Starbucks
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    Starbucks puts human connection at the forefront of new service strategy

    As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across 1,500 stores.

  • Pedestrians walk by a T-Mobile store
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    Justin Sullivan via Getty Images
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    T-Mobile sees customer, financial gains from transformation plan

    Customers have downloaded the T-Life app, a key part of its digital push, more than 75 million times since its launch in early 2024.

  • reddit
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    Kenneth Cheung via Getty Images
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    Half of customer service queries start on third-party platforms, survey finds

    Consumers are turning to search engines, social media and generative AI tools at the start of their journeys, with good success rates, Gartner finds.

  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart bets big on AI with ‘super agent’ strategy

    The retailer is centralizing AI capabilities to avoid fragmentation, noting that the technology is already being utilized by 900,000 associates.

  • An empty desk with a headset and computer screen
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    South_agency via Getty Images
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    Why more CX leaders are looking to Africa for contact center agents

    Perhaps most attractive is the continent’s untapped labor market, which largely comprises young people with an affinity for technology. 

    Updated July 30, 2025
  • A customer in a green shirt and jeans watches workers complete a food order in a Chipotle restaurant.
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    Justin Sullivan via Getty Images
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    Chipotle drives more customers to loyalty program as comparable sales slide

    The fast-casual restaurant grew digital loyalty sign-ups 14% year over year, boosted by the launch of its “Summer of Extras” gamified program, CEO Scott Boatwright said.

  • The outside of an Ulta Beauty store.
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    Lokibaho via Getty Images
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    Ulta Beauty eyes AI agents amid growth plans

    The company is working on the tech foundation to enable adoption, which it hopes will lead to improved employee and customer experiences. 

  • Sonos enters personal listening category with new headphones
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    Courtesy of Sonos
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    Sonos makes interim CEO’s appointment permanent as it works to win back customers

    The company’s efforts are paying off, CEO Tom Conrad said. Customer and dealer net promoter scores are improving, while household listening hours have increased year over year.

  • A Guitar Center signage hangs outside a storefront against a blue sky backdrop
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    The image by JeepersMedia is licensed under CC BY 2.0
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    Guitar Center brings AI assistant to the store floor

    The Rig Advisor tool compares gear in real-time and provides live inventory updates.

  • A customer uses their phone on the couch.
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    ChayTee via Getty Images
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    Can surveys alone tell you what customers really want? Experts say ‘no.’

    "Customers are reliable narrators of their current frustrations, but they are unreliable narrators of their future actions," one expert said.

  • Close-up of a person holding a smart phone with the Flavor Adventure game open
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    Getty Images; Albertsons’ Flavor Adventure

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    Albertsons looks to tried-and-true methods to bolster e-commerce

    The grocery company aims to be “brilliant at the basics” as it refines its digital capabilities and ushers in new technologies like AI, executive Jill Pavlovich said.

  • A person's hand types on a keyboard while the other hand holds a credit card.
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    Poike via Getty Images
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    AI shopping assistants have a trust problem

    Skepticism about the tech is a major barrier to its adoption, as it ranks among the least trusted sources for shopping information, according to a new report.

  • Customers speak with employees in a store.
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    Brandon Bell via Getty Images
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    AT&T’s customer guarantee is working, CEO says

    The company has seen improved net promoter scores among wireless and fiber customers following a network event, CEO John Stankey said.

  • A phone featuring the Facebook and Instagram apps.
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    Kenneth Cheung via Getty Images
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    How AI is changing expectations for customer support on social media

    Only one-quarter of consumers say they prefer AI-powered support, but 71% are somewhat or very satisfied with AI support experiences, according to an Emplifi survey.

  • A person holds a mobile device while standing in a clothing store.
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    Jacob Wackerhausen via Getty Images
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    Inflation concerns spur early summer shopping: report

    A national survey from marketing firm Optimove found that consumers were concerned about tariffs and planned to check online prices while shopping in-store.

  • A person types on a laptop screen featuring a chatbot pop-up.
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    Tero Vesalainen via Getty Images
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    AI to bring ‘massive disruption’ to contact center workforces, Forrester says

    The analyst firm expects virtual assistants to handle more complex customer inquiries. As a result, humans will provide more back-office support.