The Latest

  • Call center agents handle customer service at desks
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    Jacob Wackerhausen via Getty Images
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    Call center agents aren’t promoting self-service

    Customers are about twice as likely to use self-service after an agent suggests it, but most say it didn’t come up on a recent call, a Gartner survey found.

  • People walk by an Adidas storefront.
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    Spencer Platt via Getty Images
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    Data security is a CX issue, too

    A string of cyberattacks have targeted retailers like Adidas and North Face. Incidents like these can weaken customer trust and lead to lost business, experts say.

  • A close-up shot of an unrecognizable man browsing for sneakers on his laptop while sitting on his couch.
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    Nazar Rybak via Getty Images
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    Personalization pays — except when it doesn’t

    Customers are more likely to purchase more after personalized interactions. But Gartner found they’re also more likely to feel overwhelmed and regretful.

  • Dollar General store California
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    Justin Sullivan via Getty Images
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    Dollar General customer satisfaction rises as it balances ‘value and convenience’

    The off-price retailer’s store standards are improving, and it is offering faster delivery for digital orders — efforts it says will help it weather economic turmoil.

  • The entrance to the Consumer Financial Protection Bureau headquarters is seen, with the bureau's logo on a glass door.
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    Anna Moneymaker / Staff via Getty Images
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    CFPB seeks to end open banking case

    The agency had put the rule in place last October to give consumers more control over sharing their financial data, such as bank account information, with other financial service providers.

  • People enter and leave a Costco.
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    Mario Tama via Getty Images
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    Costco calls scan-and-go pilot ‘extremely successful’

    The scan-and-go tests are part of the retailer's efforts to move customers through the store faster, improve checkout and reduce crowding.

  • The entrance of a Kohl's store.
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    Scott Olson / Staff via Getty Images
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    Kohl’s interim CEO to stay the course of its CX turnaround plan

    Top priorities include optimizing store layouts, adding more sources of product inspiration and improving in-stock rates.

  • Pedestrians and cars pass by at intersection in front of Old Navy and Gap storefronts.
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    Dia Dipasupil via Getty Images
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    Gap’s experience enhancements push NPS higher at Old Navy

    The retailer is reaping some rewards from the revitalization plan it rolled out in 2023, which includes drawing upon the individual brand identities to revamp each brand’s experiences.

  • Orange and white exterior of an Ulta Beauty store.
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    Daphne Howland/CX Dive
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    Ulta’s 45 million loyalty members will drive its personalization plans

    The retailer is focusing on elements it can control, including CX, to help it fend off competitors in the beauty space.

  • A close up of a man's hand holding a phone displaying a conversation with a chatbot.
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    ArtMarie via Getty Images
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    Business leaders expect agentic AI to take over customer service

    The enthusiasm toward agentic AI in business circles is more muted for customers. Three-quarters of consumers believe customer service is now too impersonal.

  • A person carrying a tote bag looks at items on a grocery store shelf
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    Brandon Bell via Getty Images
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    Consumer pessimism eases amid cooling in U.S.-China tariff war

    The share of consumers expecting a recession over the next 12 months fell in May, the Conference Board said.

  • The outside of a Best Buy store.
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    Bruce Bennett / Staff via Getty Images
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    Best Buy wants AI to offer customers fewer — but more relevant — search results

    The enhanced search experience will build on the electronics retailer’s e-commerce success, which was a bright spot in an otherwise lackluster quarter.

  • A woman looks at a dining room display in Ikea.
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    Johannes Simon via Getty Images
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    How emotional attachment can boost brand advocacy and retention

    Seven in 10 consumers will choose a brand because they expect the experience will be good, an Ipsos report found.

  • Bicycle gig workers congregate on the street with their packs.
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    Spencer Platt via Getty Images
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    A 2-point rating scale can reduce racial bias in customer feedback, research finds

    Employers should audit their rating systems for bias and offer other ways for customers to provide more detailed reviews, researchers said.

  • Cars parked in front of a sporting goods store.
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    Daphne Howland/CX Dive
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    Dick’s Sporting Goods plans aggressive omnichannel experience investments

    The athletics retailer, riding on the success of its strong store experience, wants to use e-commerce to capture additional market share.

  • TurboTax is seen on device
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    Kimberly White via Getty Images
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    Intuit leans into AI to improve taxpayer experience, boost revenue

    The company’s AI agents and AI-aided human experts are reducing the time customers spend on returns, CEO Sasan Goodarzi said.

  • A Williams-Sonoma store in Corte Madera, California.
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    Justin Sullivan via Getty Images
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    For Williams-Sonoma, customer service starts in the supply chain

    Backend improvements enhance the customer journey in-store as experience becomes a key lever to focus on with tariffs, according to CEO Laura Alber.

  • David's Bridal debuts new Diamonds & Pearls concept
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    Courtesy of David's Bridal
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    David’s Bridal unveils Diamonds & Pearls store concept

    The "store of the future" is a high-touch, tech-powered boutique and features exclusive products, a modern setting and an integration with Shopify.

  • Two people enter a doctor's office.
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    Justin Sullivan via Getty Images
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    When it comes to premium experiences, customers will pay up

    It’s not just airlines. A majority of consumers are willing to spend more for a better rideshare experience, streaming service and even customer support, Qualtrics XM Institute finds.

  • A compilation of Google Shopping listings.
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    Courtesy of Google
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    Google is turning AI into a personal shopping assistant

    The technology company debuted AI Mode, the ability for shoppers to use agentic capabilities to set up price tracking and make purchases on their behalf.

  • Two people walk into a BJ's Wholesale Club store.
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    Joe Raedle via Getty Images
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    BJ’s Wholesale Club is willing to sacrifice margin for digital convenience

    Store-based fulfillment options cost the warehouse club money, but loyalty improvements more than make up the difference, according to CEO Bob Eddy.

  • People shop at a Lowe's store in Brooklyn on February 27, 2024 in New York City.
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    Spencer Platt via Getty Images
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    Lowe’s looks to pro loyalty program to drive higher spend

    The retailer’s investments in AI advisers and loyalty programs are part of its efforts to accelerate sales growth among pro customers and digital.

  • Urban Outfitters SoHo Nike Shop
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    Courtesy of Urban Outfitters
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    Urban Outfitters’ in-store experiential concept targets Gen Z — starting with Nike

    The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands. 

  • Two people walking out from a store with a cart full of items.
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    Daphne Howland/CX Dive
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    Experience wins can’t save Target from a disappointing quarter

    Digital sales were up, driven by its breadth of fulfillment options, but Target couldn’t offset traffic and basket size declines.

  • The Klarna logo in front of pink balloons
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    Astrid Stawiarz via Getty Images
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    Klarna credits AI for slashing customer service costs

    Though the buy now, pay later firm will once again hire customer service agents, it sees its AI chatbot as a success that has cut costs.